ArtClix
Visitors to the High Museum in Atlanta see Picasso, Matisse, and Warhol with a fresh lens when they download the ArtClix mobile application. This photo-sharing app reveals additional information about the artworks and provides a streamlined method for sharing pictures online.
Second Story collaborated with the High Museum of Art to create a new kind of museum mobile experience based on community and sharing. As visitors navigate the galleries of the High, mobile device users have the opportunity to engage with the artwork in surprising ways, using their phone to unlock details about the art. They are able to capture the piece, learn more about it, and then participate in an art-centric community conversation. Photos are easily shared as a postcard from the app to Twitter, Facebook, or email.
As a photograph is taken, the application automatically detects the artwork and provides details about the piece. The image detection is based on innovative image recognition technology and does not require visible codes. While the application was made specifically for a modern art exhibit, a flexible admin tool was developed in concert with the app, allowing the content to change out for new exhibits.