Coca-Cola Challenge
How do you make learning about corporate initiatives feel like a choice instead of a chore?
The Coca-Cola Company came to us with a somewhat serious undertaking: teach World of Coca-Cola visitors about their non-soft-drink products, sustainability efforts, and corporate social responsibility initiatives. We turned these stories into a set of interactive games that invites visitors to test how well they really know the iconic company. The refreshing experience first attracts the eye with its physical form, which plays on the visual language of bottles and bubbles. Circular screens act as portals for the imagination, inviting visitors to explore what’s inside. Playful content design mixes company archive materials with original animation and bespoke variations on standard game tropes, including memory-based card matching, trivia, and picture puzzles. A ticking clock—along with visual and sonic feedback indicating “hits” and “misses”—heightens the emotional side of gameplay. By turning serious business into an outlet for entertainment, the Coca-Cola Challenge shares some of the company’s most important actions, ambitions, and inventions while delivering happiness to all.