Custer State Park Visitor Center

Situated between a slew of iconic landmarks, thousands of people every year drive straight through Custer State Park on their way to someplace else. But they don’t know what they’re missing: towering granite spires, crisp mountain lakes, and roaming herds of bison. So how do you get them to stop and explore?

For Custer’s new visitor center, we created a pair of installations that empower visitors to choose their own adventure—and do it safely. A large topographic map table greets guests when they arrive, serving as an interactive introduction to Custer’s iconic journeys. Accommodating both self-directed and ranger-assisted explorations, the experience highlights the park’s points of interest and lets guests personalize their path based on the topics that interest them most, from history to hiking. Elsewhere in the space, we take an unconventional approach to safety, combining live-action footage with depth-sensing and proximity-triggered content to educate visitors about how to safely view the park’s famous bison.