Fusion: Electrosonic Event
Designed and produced in partnership with Electrosonic, an educational event showcased the power of interactive storytelling in a connected LED environment.
LED technology is improving in quality, price and access at an incredible rate. Public and especially retail spaces are lighting up our environment and demanding our fixed attention. But how can we break our stares and encourage movement and interaction through a story?
On December 2, 2014, over 200 media, technology, and design professionals were invited to the LED LAB in TriBeCa where they became conductors of their space, a beautiful atrium of uniquely shaped LED screens. With the goal of educating guests about LED technology in a fun and dynamic way, the experience began with an interactive table. Our team was inspired by fireflies, specifically their similarity to LED technology in how they illuminate. Guests ‘caught’ uniquely colored and shaped animated fireflies and could release them to eight different LED screens. Through interacting with the fireflies on the table, guests learned about LED resolution and pixel pitch. On the surrounding LED screens, we created ambient, animated landscapes that enveloped the room. Guests could send their fireflies into the environment and experience their pixel pitch lessons in real-time.
By merging media and technology with the unique architectural qualities of the space, Second Story created a fun, immersive experience that inspired guests and established Electrosonic as integrators of the future.