Project Overview

Explorations Central

How do you build connections between people and places? We teamed up with Holland America Line, a leader in the premium cruise industry, to create an interactive space that celebrates the power of travel to enrich our lives.

In Explorations Central, onboard experiences orient and educate, piquing curiosity and inspiring adventure. Interactive maps help guests dream bigger as they work with the ship’s knowledgeable crew to customize their time onshore. Guests can also discover the tastes, traditions, and events that have shaped the destinations on their itinerary, share highlights from their own world travels, and learn more about the ship they’re traveling on.

We piloted Explorations Central on the ms Westerdam—and it was a rousing success. By 2019, the entire Holland America Line fleet will have EXCs of their own.