Hermès Beverly Hills

In collaboration with our colleagues at SapientNitro, Second Story created an array of installations for guests to enjoy. The experiences took a cue from the brand’s long legacy in fashion, seamlessly integrating technology into “analog” moments and connecting traditional means of interaction with modern social media.

Upon arrival, each guest was given a laser-cut, RFID-enabled wooden token, their key to unlock the interactives they encountered throughout the evening. This coin captured and saved digital content they collected to be viewed and shared after the party.

The interactives each offered a modern take on familiar coin-operated games. The old “Pepper’s Ghost” optical illusion was revived inside a 1950s-style boardwalk viewfinder that let guests create their own custom postcards by adjusting 3D layers. Tilt-shift photography enhanced conventional “peephole” installations, providing fun and surprising moments of discovery for viewers. We enlivened the ubiquitous photo booth by transforming it into the equivalent of a Hollywood “green screen” film set. Guests climbed into a replica 1930s Mercedes Gazelle, selected props and accessories, and chose the landscape to play behind them on a large-scale monitor. When they activated the interactive with their token, their big scene was recorded and displayed on a large live feed for them to watch (and for those in line to see). Finally, guests had the opportunity to interact with the work of renowned designer Anthony Burrill, playing with his animations to create their own visual composition with a custom soundtrack.

After the party, guests received a personal invitation to a microsite where they could retrieve the content collected by their token and share it with friends. These digital souvenirs made playful keepsakes from a night to remember with Hermès.