Through this unique, electronic, wooden wall, visitors can discover campus events, building-specific information, and the names of alumni whose generosity helps fuel the vitality of the University.
As a welcome center to the University, the Ford Alumni Center is the epicenter of inquiry for first-time visitors, student tour groups, function and event attendees, meeting attendees, and the dozens of people who work in the building every day. Spanning two large displays in the top of the wall is a portal into the day’s events on campus. On one side the event titles are displayed while the highlighted event is featured on the right. The data comes from the university’s event database, and an override mode lets the staff put special information and imagery on the screens during special events. A second screen in the entry wall broadcasts current energy consumption and efficiency information for the building as well as the building-specific events information (this screen is part of a campus-wide system and was not designed or developed by Second Story).
Hidden within the wooden slats that comprise the wall substrate are LED signage displays connected to an Alumni Foundation database that constantly cycles through the thousands of names of individuals who contribute to the university each year. Names emanate through the fir veneer, constantly cascading across the wall. On the surface of the slats are laser etched names of the individuals and organizations whose major contributions made the Ford Alumni Center possible.