Perfect Pairings
At their flagship Avalon store, Whole Foods Market brings a personal touch to product discovery.
At the intersection of wine, beer and cheese, there was a massive problem. Because of its vast selection, the Specialty department was bewildering customers with infinite choice, and cross-sell opportunities were being missed. Enjoying our food is a complete sensory experience, so why can’t shopping for these foods feel the same way?
Perfect Pairings blazes a sensory-driven path to product discovery, enticing shoppers to expand their palate by using their preferences as personal entry points. By choosing various flavors, shoppers reveal a curated set of products tailored to their unique taste. Hidden product relationships are presented, highlighting ideal pairings, and helpful tips guide customers through their specific shopping needs. The resulting experience converts sales through delight.
Perfect Pairings brings the utility of online shopping to the physical store, making it easy to discover new products and helping everyday customers become connoisseurs.