Pinch
This self-promotional mailer uses the humble clothespin as a ruse to showcase the potential of multimedia.
The Pinch product, created by a fictitious clothespin manufacturer, takes audiences on a humorous tour of product marketing—from a demonstration in quality clothespin engineering, to an overview of the performance of various woods in diverse climates. Designed as a direct mail presentation for Brad Johnson, Pinch is a self-running application compressed to fit on a single floppy disk. The deceptively small package packs a self-running tour that demonstrates the richness of multimedia with an original music score, animation, and 3-D rendering. The floppy disk was mailed in a unique letterpress package containing a miniature wooden clothespin.