Project Overview

Security Grid

A grid of 16 screens shows visitors security camera feeds from within the exhibit galleries in real time, along with 3D building animations, real-time affected camera feeds, and secret messages that seem to come from a “ghost in the machine,” and visitor photos taken by two hidden cameras which add their faces to the display.

The centerpiece of the first room in the Vault Experience contains a variety of images constantly in motion: scanning, analyzing, monitoring. Live video feeds from the exhibit convey a feeling of high security, computer code crunches information, 3D wireframe models of the building are analyzed, and faces are scanned, searched for, processed, and deemed “secure.” Visitors realize that these faces are of their fellow Coca-Cola enthusiasts, and they step up to be scanned themselves. Almost immediately, they are part of the exhibit!

Periodically, the mysterious figure of a man in a hat appears, and messages appear. It’s as if someone was hacking the grid and taking over the security system. Who is it, and what is he up to?

Visitors’ images are captured by two hidden cameras embedded in the grid and then “scanned” by the system. The live video feeds from the room are composited in real time to communicate that the security system is finding nonvisible information about visitors.

As entertaining as the overall show is, the Security Grid also serves an operational function: Four of the screens in the grid are real time feeds from the rest of exhibit. World of Coca-Cola staff monitor these feeds to gauge capacity and pulse visitors through the exhibit.