Whole Foods Market Store

Every day at Whole Foods is proof that a store can be more than products on a shelf. It’s a place to learn, and to play, a place to discover, to connect, and to share. With this new approach to retail, we can do more than nourish our customers—we can delight them as well.

At their flagship Avalon store, Whole Foods Market is doing more than just raising our standards for food—they’re raising the bar for the retail experience. Every visit is seen as an opportunity to educate.

We created Wise Wood, an interactive wooden signage platform that invites shoppers to learn through play. Using analog controls, customers transform a farm landscape, revealing the sustainable practices of the “Responsibly Grown” rating system. We can now explain complex things in simple ways to help customers make informed decisions.

The vast selection of wine, beer and cheese can be overwhelming, so we brought the utility of online shopping into the store. With Perfect Pairings, shoppers use their personal tastes as an entry point. Choosing various flavors reveals a curated set of products tailored to their taste profile.

The Whole Body section of the store contains everything from vitamins to cosmetics, but many shoppers miss it entirely. The Whole Body Mirror piques customers’ curiosity. A reflected aura captures the attention of passersby, challenging them to mimic playful poses. Success activates a burst of their aura, revealing related products and their location on the aisle.

Whole Foods’ customers want to know where their food comes from. We used the café wall to connect shoppers to the real people who provide the food they eat. Each window offers a glimpse into the lives of local providers by displaying moments from their Instagram feed. Shoppers, in turn, can post to the wall, sharing their own creations. This living social wall finally completes the cycle—from farm to table and back again.